From the Desk of the Founding Team

As a team who has spent countless hours in-house at a law firm, manually managing the intricate dance between execution and recognition, we understand the frustrations that both lawyers and marketing teams face. The relentless pace of execution, the constant flow of deadlines, and the never-ending reminder emails from marketing teams chasing details for submissions—it's a cycle we've all endured.

We have seen firsthand how lawyers, consumed with executing deals and managing matters, struggle to prioritize marketing requests. On the other hand, we have seen marketing teams tirelessly share fresh forms with lawyers, asking for the same information in different formats for every new submission. It’s not that lawyers don’t care; they simply don’t have the bandwidth to wade through empty forms while juggling their practice. Here’s the catch: an empty form is a mental roadblock. It feels like starting from scratch, and often, it’s easier to set it aside for “later” (which we all know rarely comes). But imagine the difference a partially filled form could make. A form pre-populated with past data triggers immediate recognition: “Oh, we closed that deal last quarter!” or “Wait, that major matter from last year isn’t here—how could I forget?” Suddenly, instead of being a task to fill, the form becomes a guide—a checklist that taps into a lawyer’s instinct to close gaps. When you tie this approach into your billing systems or matter-opening processes, it creates a seamless workflow. Lawyers are no longer digging through emails or folders for information; they’re reviewing, refining, and completing. The process becomes less about chasing and more about collaborating.

And this isn’t just about convenience—it’s about strategy. Marketing teams who spend less time chasing stakeholders for deals and more time on strategic thinking are transformational for firms. They can focus on building narratives, analyzing trends, and ensuring every submission aligns with the firm’s goals. No more last-minute panic over why certain practices, partners, or lawyers didn’t make it into the submissions. Instead, marketing becomes a proactive force, driving the firm’s reputation and growth. This is exactly why we built Mark My Matter. To bridge this gap. To empower both lawyers and marketing teams with tools that respect their time, reduce friction, and ensure the firm’s achievements are always front and center.

We have been in your shoes, and we know the potential for change. Let’s make your submissions process not just easier but smarter—because recognition isn’t just about what you’ve done; it’s about how you tell your story.

Warm regards,
Founding team – Happy Curious Lawyers LLP